HubSpot offers website analytics software that can tell you everything you need to know about traffic success and traffic problems. You can keep a close eye on where your traffic is coming from, and note the times of the day when most of your web visitors are showing up.
This is valuable information. You could start publishing blog posts and videos right before these traffic spikes. This gets your message in front of more eyeballs, which means better converting traffic.
You can use analytics to discover which blog posts are getting the most traffic and which pieces of content are underperforming. You will often find that a few topics or keywords are delivering the bulk of your traffic, so you can produce more content using those words and phrases. This can quickly produce an uptick in the amount of traffic you’re getting.
Google Analytics is a free tool that is absolutely essential if you want to get as much free traffic as possible.
What percentage of searches are made on Google as opposed to some other search engine? SEO Tribunal reported in September of 2018 that Google owns more than 90% of the search engine market share. That equates to 63,000 searches every single second.
We mention this because you definitely want to keep Big G happy so you can get as much targeted, relevant traffic as possible. You can do that using the free Google Analytics tool. If almost all searches are made on Google and Google Analytics can help you increase your traffic and your website’s performance, it just makes sense to use this powerful tool.
StatCounter, Open Web Analytics, Matomo, Clicky and Adobe Analytics are some other free and paid tools that can deliver more traffic. They help you improve your website performance and that in turn means more web visitors. If you had to choose just one of these excellent resources, go with Google Analytics. Aside from being free, it has a host of tools that successful web entrepreneurs swear by for helping them boost traffic flow.