We build engaging websites marketing campaigns online reputations working relationships

We build
engaging websites marketing campaigns online reputations working relationships

Understanding Online Reputation Management and Why You Need It

People now spend a lot of time on the internet, with the everyday user averaging 6 hours and 43 minutes per day on online activities. Because of this, brand perception is everything when it comes to your business’ online presence. With ample digital information, you influence your user’s buying behaviour.

As a business thriving in the modern age, technology allows us to expand further to reach our customers. At the same time, this requires the process of online reputation management.

Now, let’s talk about the importance of reputation management and your business needs it.

What Is Online Reputation Management?

Online reputation management (ORM) refers to the process of monitoring, addressing, analysing, and shaping branch perception of customers. Tracking and responding to brand names across multiple digital touchpoints is a critical component of online reputation management.

Depending on the industry and customer base, this may include social media platforms, product evaluation sites, websites, videos, press coverage, and others.

Understanding Online Reputation Management and Why You Need It
Establish trust with positive customer feedback

What Can Online Reputation Management Provide My Business?

Enhanced brand credibility

One negative customer experience can make your others follow suit. That said, handling an unfavourable review is everything. You gain credibility when you manage your online reputation and respond to (both positive and negative) comments, reviews, and references. From there, you can demonstrate your concern for your customers by responding gracefully to negative comments and making necessary adjustments.

Improved customer engagement

Engaging with your customers increases customer commitment rates. Invest in your brand by being active online, offering specific offers to customers, and responding quickly to their questions and comments.

Higher revenue

Consumers typically use the internet to gather information about the product they intend to purchase before purchasing. Thus, you must improve your reputation to close sales.

Optimisation of online marketing

Monitoring your online reputation and tracking your reach will help you understand which campaigns work and which don’t, which messages echo and lead your customers, and which actions result in negative reactions. After summarising your findings, you can decide which marketing campaigns to run, resulting in a higher ROI.

Stronger customer relationships

Long-term customer relationships that support business growth are built on trust. Even if you have a good brand reputation today, you should not take it for granted because the future is rife with dangers. Double-check the information posted about your brands and ensure that they are consistent and correct. This is certainly doable with a tool that tracks and notifies you of references from all over the internet.

Increased web traffic and conversion

Use a tool to find a top news outlet that appreciates your assistance, and allow any sudden increases in organic traffic. To gain more momentum, improve your reputation, and display the positive review/brand name across all of your online channels.

Attracting the best talent

An excellent online reputation not only means more sales but can also attract a large number of potential job seekers. The best candidates want to work for reputable companies, and because the talent war is fierce, ORM can assist companies in attracting the best employees.

Easier crisis management

Brands that strive for a positive online reputation are generally better prepared to handle crises. Customers are more likely to forgive a gentle breakdown if the brand has an overall positive reputation.

Conclusion

As discussed, you will need to take several steps to maintain your brand’s positive online reputation. You can do this by tracking, collecting, analysing, and managing data to reap the many benefits of engaging in ORM regularly.

An online surveillance tool is the most effective way to manage your online reputation. This way, you can monitor various online sources, including social media, blogs, forums, and portals, in real-time.

Listening to online conversations and analysing what customers say about you or your competitors will help you respond to potential PR crises. Thus, expect increased customer confidence, sales and revenue, and optimise marketing campaigns to generate positive reactions and boost ROI.

Does your business need online reputation management services? Stellified is a team of professionals committed to maximising your business’ positive online reviews while minimising negative public feedback. With our tried and tested online reputation management service, your business will grow to new heights! Call us today — or let’s have a chat!

Subscribe

Share this post...

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on reddit
Share on whatsapp

Share preview

Understanding Online Reputation Management and Why You Need It

We Use Cookies

Sorry to bother you, but it’s essential you’re aware we use cookies on this website for reasons explained in our Privacy Policy.

Office Hours

Our office is open all weekdays and closed on weekends. The team is still available over the weekend should you require support or if you need to schedule a meeting.
Monday - Thursday
09:00 - 17:00
Friday
09:00 - 16:30
Saturday - Sunday
Support Only
Mon

9:00 - 17:00

Tue

9:00 - 17:00

Wed

9:00 - 17:00

Thu

9:00 - 17:00

Fri

9:00 - 16:30

Sat

Closed

Sun

Closed

Schedule a Call

We’re completely flexible when it comes to accommodating calls or meetings outside of ‘standard office hours’. Simply let us know when is best to get in touch and we'll call you back.