No matter the type of website you run, being able to reach the right target audience and provide them with what they are looking for is key. If you are aiming to increase the quantity and quality of clicks to your site, you should master Search Engine Optimisation (SEO).
Here are ten common issues that your site might have and what you can do to fix them:
1. Failing to Use Heading Tags
Heading tags make it easier for readers to understand your content and let Google know what it is about. One of the easiest ways to optimise your site’s content is to spend more time editing your posts and using H1, H2, H3, and H4 tags blended with important keywords.
2. Ignoring Image File Names and Alt Text
Site visitors will enjoy your content more when there are images breaking the boring lines of text. However, if you opt to add photos, image file names should contain keywords, and alt tags should be descriptive enough for Google to understand.
Additionally, make sure that your images are compressed before you upload them so that they will not slow down your page speed and still do the job of adding visual interest to your site.
3. Having Unorganised Website Codes
Your site’s page speed can influence if a visitor will stay or click out of your site. However, if the code is messy, the site might struggle to load and even cause users to leave. It’s crucial to maintain optimised code and ensure that every tag has a real purpose. Unsure how? Consider working with an SEO agency like Stellified to fix this problem for you.
4. Failing to Optimise the Site Domain
Your site’s URL is essential to make your page look relevant and trustworthy. Ensure that your main keyword is in it while keeping it short. Choosing a known TLD such as .com, .org. or .edu can help make a better URL and boost your site ranking.
5. Failing to Optimise Title Tags
The title tag lets visitors and Google know that your page is substantial. Make sure that your title tag is unique and accurate to attract visitors. It is also better to keep it brief, even with your keywords.
6. Not Having Meta Descriptions
These are short snippets that inform visitors about your content and encourage many users to visit your page. Keeping it under 155 characters will ensure it’s Google-friendly.
7. Missing Out on Broken Links
Google might see your site as low-quality if it has a broken link. Ensure that you fix, replace, or delete broken links to rank higher and provide a better user experience.
8. Having a Poor Mobile Website Layout and Design
Make your website optimised for mobile use, as most internet users visit sites through their phones. Plus, Google wants sites to work correctly on different devices, so it can result in a lower ranking if yours doesn’t. If you’re not familiar with these, hire experts for the best website design that will work for both desktop and mobile!
9. Failing to Provide Original Content
Google will lower your ranking if your content is identical to another site. If you find duplicate content on your webpage, revise or remove the content, use a 301 redirect to lead users to the original page, or use rel-canonical to show which page is the cop.
10. Failing to Use Backlinks
Backlinks are a great way to increase site traffic, making sure that you get high-quality ones from established websites. Write guest posts or compelling content to attract good backlinks.
Digital marketing can be complex and SEO rankings are hard to achieve and maintain. However, succeeding in this activity is not impossible, and you can invest time and money to learn about the ins and outs of digital marketing.
If you feel like you need immediate results yet you don’t have time to do it yourself, it is better to partner with a digital marketing company like Stellified. We have the experience and expertise to help you ensure that your website works perfectly and you generate results. Book a call today to learn more!