The instant accessibility of social media makes it easier for companies to promote directly to their consumer base, respond to their queries, and even keep tabs on the competition by monitoring their social media profiles. You can vastly improve your brand recognition, revenue, customer engagement, and even customer service by leveraging social media properly. Here are four ways social media benefits your business:
1. It Expands Your Customer Service Channels
Most customers today use social media to interact with a brand since they often receive instant feedback. According to research from The Social Habit, 42 per cent of consumers expect a response within 60 minutes on social media. It’s a powerful channel for businesses to engage their customers since it makes them more accessible than ever before through platforms like Twitter, Facebook, Instagram, and even LinkedIn. By using the proper channels to provide your customer service, you’ll offer a better experience throughout the entire customer lifecycle.
2. It Helps You Access a Wider Audience
Another perk of social media is that it helps increase the exposure of your business, thereby attracting more people to your website and social media profiles. According to research, nearly 90 percent of marketers report that their social marketing efforts have helped them reach a bigger audience and 75 per cent state that they’ve enjoyed an increase in traffic.
Social media is where most people learn more about a business and view its products and services, becoming one of the primary information hubs they consult. It is general practice for a company to post the newest information on their products, services, advertisements, or special deals on their social media. With billions of users on each platform, you’ll quickly improve your brand recognition.
3. It Spreads the Word About Your Business
Word of mouth marketing is one of the easiest ways to go viral, and social media plays a vital role in this. Due to the interactive nature of social media, online communities have developed around interests, which is where the role and impact of word of mouth have transformed into a powerful force that can drive more traffic to businesses.
Consumers consult the Internet when looking for recommendations about a product or service. Online reviews are considered some of the most reliable ways of doing this, where word of mouth marketing comes into play. According to research, over 70 per cent of people perceive online reviews as carrying the same weight as personal recommendations from friends and family.
4. It is Cost-Efficient
Before the advent of the Internet, businesses could only promote their offerings through traditional advertising, such as print, radio, and television. These ad spaces were often much too expensive for small businesses. However, the Internet has democratised advertising, allowing even solopreneurs to advertise themselves online.
Many businesses use numerous social marketing techniques, such as targeted ones, to create brand awareness, generate more views, and garner more publicity at an affordable cost. Since social media is free to use, there is a low barrier to entry, especially if you know the right tactics to use.
Social media has changed the world, connecting people from opposite sides of the globe and introducing new communities that influence what consumers buy and where they purchase it. By taking advantage of social media, you’ll enjoy a wider reach, more sales, and better business recognition.
Stellified is a digital marketing company offering web design and development and other similar services. We understand the challenges and the changing landscape of social media, SEO, and online reputation management, and we will help you navigate them clearly and creatively. Contact us today for a quote!