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Choosing SEO Keywords: 4 Essential Steps

In today's digital age, many businesses utilise the Internet to spread the word about their brand. This is made possible through search engine optimisation (SEO) and the use of relevant keywords. However, extensive keyword research must be done first.

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It may seem like a daunting task at first, but finding the right keywords is easier than you think. Staying true to your brand and providing a service or product that your audience is looking for are both integral parts of successful keyword research. Additionally, there are various online tools available to assist with keyword research.

SEO Keyword Research
SEO Keyword Research

This article lists down ways that can help you with keyword research. Read on below to get started.

#1 – Establish Your Goals

When doing keyword research, your main goal is to learn about your audience and target market. You want to determine what keywords are most relevant to your target market. Additionally, you want to know what people are searching for to create a relevant keyword list.

It’s essential to have a goal in mind when doing keyword research. For example, you may have a product or service to sell, and your goal is to sell that product. However, you may also have a blog, and your goal may be to rank for specific keywords to build up your traffic.

Sometimes, you may have a more specific goal than just setting a goal for traffic or sales. For example, you want to increase your website’s mobile visitors.

Whatever your goal is, it’s vital to know what you want to achieve before starting your keyword research. This will help you stay on track and make sure you are doing the best keyword research.

#2 – Use Free Web-Based Tools

When doing your keyword research, it is essential to use various online tools. This is because each tool will provide a unique perspective on the information you’re looking for.

Once you have a general idea of what you are looking for, develop a keyword idea. Use this idea as a template, and begin typing the keywords in various online tools. This will help you get a clearer picture of what your potential customers are looking for.

The tool you choose should provide helpful information like related keywords, competitor information, top search volume, and long-tail keywords.

#3 – Consider Your Customers

Remember that keyword research is all about understanding your target market. So, you want to think about how your customers will search for your product or brand.

For example, if you are a clothing brand, your customers may not use specific keywords that you are trying to target. This is because they may not know the proper keyword for your product. They may also be looking for a particular product that you do not offer.

It’s also important to consider what your customers will search for when looking for your product. If they are searching for something like a “blue shirt”, they may not know what brand they are looking for. The only information they have is that they are looking for a blue shirt.

So, it may be good to choose a more general keyword that includes both the colour and the brand. So if you have a blue shirt, you may want to add more keywords related to the colour blue, like “dark blue shirt”, to appeal to your customers.

#4 – Check the Competition

The competition is always critical to consider. It’s essential to see what your competitors are doing to compete for the keywords you want to target. You always want to ensure that you are staying ahead of the competition. If you don’t have a good plan, the competition will come out on top.

For example, if your competitor has more website traffic, that will make it more difficult if you are trying to rank on Google. You will want to make sure that you are checking the competition each time you conduct keyword research.


It’s important to remember that keyword research is a never-ending process. You want to always stay on top of what your customers want and what they are searching for. Consider your customers, the competition, and goals when doing keyword research.

Stellified provides top-quality digital marketing services. We understand that the market is constantly changing, which is why our experienced professionals will ensure that your business meets your goals for growth. Contact us today to learn more!


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Choosing SEO Keywords: 4 Essential Steps

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