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Responsive Website Design: The What, Why, & How

What is a responsive website design, and how do you apply it to your website? This article aims to explore that and more.
Responsive Website Design & Development

A recently published survey revealed approximately 65.32 million mobile internet users in the United Kingdom. An audience size comprising about 96 per cent of the country’s population has made responsive web design for company websites as crucial as ever.

Responsive Website Design

A responsive website design is an approach that seeks to dynamically change a website’s layout to fit different screen sizes. Its overall goal is to create a website that readily responds to the user’s environment.
Creating different websites for every device screen available today is an unsustainable approach. CSS media queries guide responsive site design as it uses a combination of flexible layouts and grids. Using this process, a website designed for desktops automatically and easily adapts to accommodate a mobile device’s scripting abilities, resolution, and image size.

Responsive Website Design
An example of responsive website design on various devices.

The Importance of a Responsive Website

Responsive designs offer a multitude of advantages. You and your clients will benefit from a responsive website. Its importance includes:

  • Makes it easier for your site visitors to navigate your website on a mobile device.
  • Helps you avoid incorrect sizing, cumbersome scrolling, awkward panning, and troublesome zooming.
  • Prevents potential clients from leaving the site because of an annoying and confusing page layout.
  • Creates a more positive user experience without needing consistent redirection to an appropriate site.
  • Saves you time, money, and effort because you no longer need to build new sites.
  • Enables you to focus on optimising and updating one site whose changes will be automatically reflected regardless of the device used.
  • It improves your search engine results page ranking.
  • Boosts brand awareness and revenue.

Making Your Website Responsive

You need to do two things to make your website responsive and mobile-friendly: adjust the backend and test it. It may sound easy right now, but it is possible to get lost without the proper technical know-how.

Adjust Your Backend

Here are the things you need to do in the backend to make your website responsive:

  1. Set your Responsive Breakpoints, otherwise known as media query ranges.
  2. Create a CSS grid layout. You can also begin with size layout and fluid grid elements with percentages. Remember to consider touchscreens in the layout.
  3. Utilise modern image style attributes that take care of making the images responsive.
  4. Adjust typography settings to respond to varying user environments.
  5. Do your initial check with a responsive design checker.

Test Web Responsiveness

One of the ways you can check your site’s responsiveness on your desktop is through Google Chrome’s Inspect option. Here is what you need to do to access it

  1. Go to your website using Google Chrome as your browser.
  2. Right-click on the landing page.
  3. In the options menu, select “Inspect.”
  4. Click the “Toggle device toolbar.” It is the icon with the phone and the tablet right below the address bar and the bookmarks bar (if applicable).
  5. You can use the “Dimensions” dropdown menu (located to the far left of your screen along the same line as the toggle device icon) to check how your website looks and functions on different devices.
  6. Readjust the backend when necessary.


A responsive web design can make your page look great on any device and convince visitors to stay on your website. Users consciously or unconsciously expect a responsive website from every company because, without it, they will automatically leave your site and look for another company. In this sense, a responsive design can increase awareness for your brand and boost your sales.

If you are looking for one of the best website design and development companies in the UK, Stellified is at your service. We offer a wide range of expert digital solutions to connect you with your target audience. Is your website responsive? Sign up for a free comprehensive report today!


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Responsive Website Design & Development
Responsive Website Design: The What, Why, & How

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