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Quality Content Is Important, But Quantity Matters Too

Quality is everything when you create content. It doesn't matter whether you publish content online or off, whether you are publishing videos on YouTube or articles on your website, you need to offer value.
Quality Content Is Important, But Quantity Matters Too

Are you answering the biggest questions on the minds of your prospects? You need to.

Are you truly concerned with helping the people in your market by solving problems that help them enjoy better lives? You should. When your first, foremost and final concern is helping your audience in a significant way, any traffic problems you have will eventually go away.

High-value quality is important for a number of reasons, but so is quantity. This means you should write long posts.

Any number of studies conducted by organisations that research such things show that longer content length leads to more traffic. You enjoy better search engine result placements (SERPs) for the keywords and phrases you are targeting. Remember, make sure you are not just adding fluff and that you focus on value and quality at all times.

What do the figures say?

To give you an idea of what we are talking about, take a look at the following information provided by SerpIQ.

  • The average length of the top 3 search engine results in Google is 2,450 words (across all niches).
  • For search engine results 8 through 10, content length averages 2,075 words.
  • Content that shows up past the #10 position in search results is usually less than 2,000 words in length, sometimes considerably so.

If you have been publishing 400 and 500 word blog posts this can be some pretty scary information. Internet marketing guru Neil Patel has done a lot of research that reveals basically the same thing. Search Engine Journal says that if you want your content to end up on page one of Google search results, you had better write at least 1,900 words.

Once you decide on a topic to write about, go deep. Don’t just gloss over the major points. Write a valuable post with a lot of information. Make it so good that your visitors will be blown away by how much value you offer. Dig down deep and do a better job than your competitors are when they cover the same topic. This will ensure you hit that magic 2,000-word mark for more traffic.

Need a content marketing strategy? Schedule a call with us today!

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Quality Content Is Important, But Quantity Matters Too
Quality Content Is Important, But Quantity Matters Too

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