What is website design all about? Generally speaking, it’s about knowing what the user wants and needs, to be then channelled into creating a design that satisfies as many of those demands as possible.
Many of these wants and needs can be categorised as pain points, and the design you come up with solves those pain points. The goal here is to always create the best UX (user experience) possible not only to keep visitors happy, but to boost your website’s SEO and, ultimately, rank on the search results page.
That being said, why exactly are website and UX design so important? What do they have to offer that makes them must-haves for all websites around the world? Let’s find out together:
1. Speed Up Load Time
One of the biggest signs that a website is properly designed is a good loading time. The lower the loading time a website presents, the better experience it generally offers. This is because visitors hate to wait for a website to load. If it takes three or more seconds for a page to come up, the likelihood of visitors leaving for another website grows exponentially.
With a proper website and UX design implemented, you can effectively lower your website’s load time, ensuring no one leaves because your site loads too long.
2. Boost Conversion
With a good user experience, your opportunities to convert customers grow significantly. This is because once a visitor lands on your website, they’ll tend to stick around for much longer if the UX is commendable.
In other words, good UX leads to reduced bounce rates, providing you with plenty of opportunities to convert your audience. An aesthetically pleasing website also helps to make great impressions of your brand, creating a sense of trust and professionalism. As a result, people are motivated to buy from you and more.
3. Keep Visitors Happy
When it comes to mobile users, one pain point they always face is that websites aren’t optimised for mobile devices. In many cases, mobile users run into a squeezed website—not ideal for user experience.
Proper website and UX design fix this by implementing techniques like mobile website design, where the original website adapts to the screen size it shows up in. This helps to keep the website usable in any screen size, ensuring that it’s easy to navigate.
Website and UX design are essential for all the reasons we’ve shared above. A good website design not only will benefit your business with more visits but benefits customers. You empower them to enjoy a wonderfully designed website that is easy to use. This results in more customers on your digital doorsteps and more opportunities to grow your business!
That said, designing a website isn’t exactly an easy thing to do. There are many design elements to account for, and one wrong move can spell disaster. For this reason, we recommend hiring expert web designers to assist you in your website designing efforts. They are well-versed with the latest website design trends and techniques, all capable of implementing whatever you need to create a stunning website for your business.
Stellified is a web design and digital marketing agency in Staffordshire, offering services to help companies grow their online presence. Reach out to us today and get the best website design for your business!