Here’s another intriguing statistic about email marketing. The Direct Marketing Association says for every £1 you spend on email marketing, you get £32 in return on average (DMA 2018).
This is an average across all industries and markets. Your experience may be better or worse. Even so, let’s water down this statistic and figure that you will only be 20% as successful. That would still mean that every time you spent £1 on email marketing, you would receive £6.40 in return.
That is more than 6 times your investment. That speaks to the incredible power of email marketing as an intimate and financially profitable way to reach your audience.
When someone signs up to your email list or newsletter, they want to hear from you. They are looking forward to seeing your emails in their inboxes. This means you can ask them to share your blog posts and site content with their friends on social media. Get them to click on the links in your emails that lead them back to your site.
Email marketing is very profitable. It is also an easy way to get people that want to hear from you to help you get more visitors to your blog or website.
Place an opt-in form on every page of your website. Give away a valuable freebie, report or course in return for someone signing up to your email newsletter. In your welcome email, surprise your new list member by announcing that you have another free gift for him. In addition to the opt-in freebie you promised, reward your followers with an extra free, high-value resource of some kind.
Tell your list member he will have to click on a link and go to your site to pick up this free gift. Because of the power of reciprocity, this person is going to want to do something good for you in return. This is where you ask him to share your website link with his friends on social media and elsewhere.
This fosters goodwill and develops a positive relationship with your audience. It can also get traffic flowing to any web page, website or blog you operate.