Google My Business can help you manage how you show up in a Google search. It makes it more likely that someone searching for what you have to offer in your local area finds you as opposed to one of your competitors. You can reply to customer reviews as soon as they appear, list your hours of operation, and add, edit and manage photos.
Did I mention this wonderful traffic generation tool is free? Seriously, I bring that up again because GMB gives you some really powerful abilities you probably wouldn’t mind paying for.
For instance, not only can you list your business so local searchers can find it, but you can also learn how people are searching for you. Google My Business shows you what words and phrases people use to find your business.
Imagine you run a local fishing supply store. Unless you ask your customers how they found out about your business or what brought them in, you don’t really know where to focus your marketing efforts. GMB might show you that “inexpensive surf fishing rods” is one of the most popular ways people find your online and brick-and-mortar store.
This is powerful information.
Use that term to make content that will naturally help Google drive more traffic to your business. This is important because a study from HubSpot shows that 50% of people conducting a local search actually visit a business that same day.
The first thing you want to do is create an account and claim your business. You’ll then verify that you are actually the owner of that business, and you can begin optimising your listing for better traffic low flow to your website and your physical business.
The following link will walk you through the process.