Social media marketing can and should be used alongside SEO. Now, let’s take a look at these social media strategies to maximise the potential of your SEO efforts. Read on to discover more.
The Contradictory Impact of Social Media on SEO
Contrary to popular belief, utilising social media does not immediately improve search engine rankings. Despite a wealth of research and assertions, there is considerable uncertainty surrounding this topic. This is because a brand’s online presence isn’t entirely tied to social media marketing performance.
It has been confirmed by Matt Cutts, the former head of Google’s webspam team, that Twitter and Facebook links play a role in how web pages rank. Years later, Cutts presented another video in which he claimed that social signals such as Twitter Follows and Facebook Likes had no effect on search results.
He went on to say that Google effectively captures the internet by searching for information. Additionally, incomplete signals and rapid social media updates do not provide a complete picture.
A Cognitive SEO analysis of 23 million+ social shares has been provided numerous times since then, most recently in this mid-2020 Semrush report. Although, it turns out that social media shares were found to have no effect on SEO rankings.
According to the study, dense social sharing of content indicates that your postings are relevant to your target market. However, the number of likes and followers have no bearing on your rating (as of the moment). This part may be difficult to determine, but so far Google hasn’t made any new announcements about it.
While some research suggests a link between high share counts and rankings on specific social media platforms, correlation does not imply causation. This means that a website publishes high-quality content that engages customers through social media and organic search traffic channels.
The Value of Social Media and Website Credibility
The difficulty of determining the true identity and authority of a social profile has an impact on search engines’ ability to evaluate a link. A notion such as this may affect your website’s credibility as well. Thus, it’s crucial to understand the correlation between social media and a website’s credibility.
Of course, we recognise that a Facebook share is not the same as a backlink from a credible website. Social media, on the other hand, has a number of indirect effects on SEO. These may include better distribution of material and content, increased brand recognition, improved authority and reputation, extended post lifespan and visibility, and better organic traffic.
Perhaps it’s more than discovering and learning more about social media. As businesses, it’s important to utilise your social media accounts and reap their benefits for your brand. With being more knowledgeable of these advantages, you can use this information to significantly increase your SEO score and ranking. Then, you can also boost your social media efforts to improve your standing in organic search results.
If you’re looking for the best digital marketing services in the UK, our team can help. Stellified is committed to maximising your business’ positive online reviews while minimising negative public feedback. With our tried and tested work, your business will grow to new heights! Give us a call today!