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What to Consider When Optimising Your Site for SEO

Search Engine Optimisation (SEO) is a crucial part of any digital marketing strategy today.

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The use of SEO allows customers to find you online, which leads to more brand awareness and leads. Your website is the best place to start. When optimising your site for SEO, here are some of the things you need to consider:

Technical SEO

Before you do keyword research and other SEO tactics, check the technical health of your site. Technical SEO is when you identify, assess and address any technical errors on your site, such as the overall health score of your site, 404s, meta and header tags, images, redirect chains, orphan pages and duplicate pages.

Understandably, all these can be intimidating for someone not well-versed in SEO. This is why enlisting the help of a digital marketing agency is vital to ensuring your technical SEO is on point.

Think Mobile

Most online users today use their mobile devices to search online, which is why it makes sense that your site is optimised for mobile. Design for mobile and for desktop to get things right.

Boost Your Site Speed

An average user will not spend time on a website that loads for more than a few seconds. That’s why you need to ensure your site loads quickly. An effective way to improve your site speed is to compress and manage file sizes. Then, look into the page size. As much as possible, pages must only be below 3MB to ensure optimum performance.

You should also think about page requests by combining files to reduce the number of HTTP requests your website makes. Another thing is, page speed is different from your overall site speed. Make sure all your pages load within three seconds.

Create a Site Map

A site map is the visual layout of site pages. For SEO, you need to keep this organised based on the URLs of your pages and install them on the website. Doing so will make crawling a lot easier for search engines.

Improve Site Security

Your website needs to be secure as this will help establish site credibility. Secure all your URLs with an SSL certificate that your web development team can work on.

Implement an On-Page SEO Strategy

On-page SEO involves the optimisation of web pages to help them rank higher. Your on-page strategy should include keyword research, meta description, page titles, header tags, descriptive URLs, word count, image titles and alt tags.

Another critical part of on-page SEO is valuable content that will resonate with your target audience. Ensure high-quality content on all pages.

Work on Page Titles and Meta Descriptions

Your page titles are the titles of your website pages. Make sure they include keywords, and they’re within 70 characters. For the meta descriptions, think of them as your call-to-action on the SERP. Use them well because it’s your chance to interest the users to click on your page.

Conclusion

SEO is crucial if you want your site to rank higher on search engines and to help you get the best results. Consider all these things when optimising your website for SEO. In time, you will be able to see excellent results that will let you acquire new leads and brand awareness.

Have an effective SEO strategy in place with help from Stellified, one of the best digital marketing companies in Staffordshire. Our digital marketing and advertising services are tailored to the needs of every client. All you need to do is tell us your goals. Let’s talk.

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What to Consider When Optimising Your Site for SEO

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