We build engaging websites marketing campaigns online reputations working relationships

We build
engaging websites marketing campaigns online reputations working relationships

6 Digital Marketing Trends for Business Growth

The market is constantly changing, but some aspects are changing faster than others, one being the way businesses go about getting the word out for their brand. There are conventional ways still used today, such as outdoor advertising, but digital marketing has become the go-to solution for many businesses because it makes things easier.
6 Digital Marketing Trends for Business Growth

Digital marketing is a good strategy for many businesses simply because it encompasses the Internet, which has a broad reach. If your business is in the digital space, chances are many people will know about it. However, there’s no guarantee that your business will grow through digital marketing alone because you must first consider some critical factors.

So, how can you grow your business through digital marketing?

Grow your business effectively with these digital marketing strategies.
Grow your business effectively with these digital marketing strategies.

In this article, we’ll teach you some methods that you can use, particularly diving deeper into digital marketing trends:

Authenticity

A business must always keep its customers in mind, so the key is creating a connection between you and them. This is important now more than ever because the coronavirus pandemic has made things worse for many people.

If your business puts in the effort of delivering an authentic brand message, your business will attract customers — and retain them.

Website Personalisation

Many businesses will agree that website personalisation is necessary for digital marketing that must not be overlooked. Much like authenticity, personalisation also fosters a connection between you and your customers.

Investing in website personalisation also improves your website in several areas, which go to easy navigation. If your website is easy to navigate, there’s a chance that customers will come back to you in the future.

Search Engine Optimisation

For digital marketers, search engine optimisation (SEO) is a must. SEO allows your website to be visible on search engine results pages (SERPs), depending on how optimised your content is.

Search intent also plays a part in this regard. If your content is optimised for specific search intent, your brand awareness will be boosted, and customers might return to you in the future.

ChatBot Technology

Have you noticed that whenever you go to a business or company’s website, you get a message that allows you to inquire with them? Those are known as chatbots. They may be a relatively new concept, but they quickly caught on to digital marketers.

Chatbots are an AI-based technology that allows you to connect with customers better via instant messaging. Many businesses also use chatbots to enable 24/7 service and instant responses, especially during urgent customer concerns.

Push Notifications

Push notifications are the type of notifications that will give your customers, prospective or otherwise, a push towards a purchase. More and more businesses are starting to use push notifications to engage people with your website and increase your conversions.

Another great thing about push notifications is that they can be personalised, which helps increase engagement.

Fast Loading Times

For any business with a website, fast loading times are essential. Not only does it help your website rank higher, but fast loading times also increase your conversions. If your website doesn’t load quickly, customers will most likely exit your website, which means you just lost their business.

Conclusion

Your website is essentially an advertising piece for your business, so you have to constantly improve it to serve your customers well. The trends mentioned above are where you should start because they are manageable tasks that can accommodate you for the short-term and long-term.

Stellified offers digital marketing services such as SEO, content marketing, social media, and reputation management in the UK. If your business needs any of these services, contact us for a consultation!

Subscribe

Share this post...

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on reddit
Share on whatsapp

Share preview

6 Digital Marketing Trends for Business Growth
6 Digital Marketing Trends for Business Growth

How is your business performing online?
Find out with a
FREE comprehensive report.

It includes things like; your Google My Business, your website’s presentation and performance and a competitor analysis, plus we'll tell you how you can improve everything yourself. No obligation and nothing to lose!

We Use Cookies

Sorry to bother you, but it’s essential you’re aware we use cookies on this website for reasons explained in our Privacy Policy.

Office Hours

Our office is open all weekdays and closed on weekends. The team is still available over the weekend should you require support or if you need to schedule a meeting.
Monday - Thursday
09:00 - 17:00
Friday
09:00 - 16:30
Saturday - Sunday
Support Only
Mon

9:00 - 17:00

Tue

9:00 - 17:00

Wed

9:00 - 17:00

Thu

9:00 - 17:00

Fri

9:00 - 16:30

Sat

Closed

Sun

Closed

Schedule a Call

We’re completely flexible when it comes to accommodating calls or meetings outside of ‘standard office hours’. Simply let us know when is best to get in touch and we'll call you back.