With the myriad of online businesses, your eCommerce website must perform at its best to ensure a steady flow of online sales. However, if you don’t follow crucial website design principles, it will not only harm your site’s performance but also make a dent in your customer’s experience.
In that regard, it’s best to work with a marketing agency that can help build a powerful and responsive website to help boost your online sales. Not to mention, when you work with a knowledgeable team, they’ll incorporate proven website design principles that will benefit your business in the long run.
Different Website Design Principles to Remember
1. User Interface and Experience
When walking into a physical shop, first impressions truly matter — and this holds true with eCommerce websites as well.
When designing a website, make sure that you put your site’s user interface and experience at the forefront because this can affect their journey down the sales funnel. With that, your web designer must incorporate an easy-to-navigate layout and ensure that every page is responsive.
2. Search Engine Optimisation and Strategies
With millions of businesses taking up digital real estate space, your company needs to work just as hard to increase your online visibility and ranking. The best way to do this is by creating robust SEO strategies and campaigns.
Working with a marketing agency is crucial when dealing with SEO since they’ll have the knowledge needed to incorporate these principles into your site. Ensure that your website utilises relevant SEO keywords and other fundamentals to ensure you rank higher in the digital marketplace.
3. Design Elements
Your website design elements play a crucial role in your business’s stand out in a competitive market. With that being said, make sure your web designer uses relevant design elements that will help boost your business’s personality in a competitive marketplace.
With the right design elements, you’ll get to boost brand recognition, which could ultimately boost your online reputation and sales.
Security is one of the most important components of an eCommerce website; that’s why it’s crucial to emphasise this principle.
Since there are millions of online shops, it only makes sense for customers to feel wary about trusting certain websites to handle their personal information. And when they feel like their information isn’t secure on your site, they’ll quickly look for a safer alternative.
5. Visible Call-To-Action
First-time visitors will explore your site until they find a product or service that interests them, and with that, you need to make sure that every page has a visible call-to-action to help push them further down the sales funnel.
Simple phrases like “Sign up today!” or “Claim your discount code!” can help push your leads to try or sign up for your services.
6. Crucial Information
Besides including your products and services with convincing descriptions, it’s also important to include crucial business information, so clients know where to reach you. Ensure that your business address, number, email address, and other information are within reach so leads and clients can contact you without any hassle.
The Bottom Line
The Key to Boosting Your Sales in 2021 is by Improving Your Website’s Design
Now that everyone is swimming through the digital age, it only makes sense that your business shifts to the digital platform as well. With that, make sure that your website design follows these essential website principles to ensure you have a strong and responsive site.
To do this, work with a reputable marketing agency and collaborate with their designers to help create a strong image in a competitive platform.
How Can We Help You?
If you’re looking for a credible marketing agency in Staffordshire, you’ve come to the right place.
Stellified is a web design and digital marketing agency in Staffordshire that offers fantastic digital solutions to boost your business’s standing in the ever-evolving digital marketplace. From website design to developing marketing strategies — we’ve got you covered.